The Psychology of Advertising

PsychologyAdvertising is no new phenomenon. People have been familiar with getting their attention called from various signs and banners since close to the beginning of time. What is it about advertising that drives people? Why has it worked for so long?


This article will attempt to explore some of the psychological properties associated with advertising and how utilizing these properties will bring more engagement to your business or product.


Remnants of billboards and signs can be traced back to the ancient Egyptians. They soon discovered that they could use Papyrus to display messages of sales. This quickly evolved to the ancient Greeks and Romans who used signs and banners to keep people informed of local events and shows. Over time, this advertising has gradually become what we have today. From ancient Egypt to Times Square, billboard advertising has remained a staple for gaining new customers.


People are simply more adept to sight. It is the most powerful stimulus, which is why having the correct design and colors is a must for any billboard. People have understood from very early on the importance of displaying businesses and products. Even in the digital age that we are living in, traditional methods such as billboard advertising remain extremely effective.

The power of association is the main key of any great advertisement. It is important that people make associations with your brand. The best way to do this is through billboards. For example; Let’s say you are a restaurant in a local metropolitan area. You have strategically placed a billboard so that arriving drivers will notice it. They may drive right past it and it seems like they pay no attention. However, every time they see your sign, they are associating your restaurant with food. Chances are, when they get hungry, they will immediately think of your restaurant. This works with any other product or service you can think of.

Think of this; Why do most advertisements rely on catchy jingles and bright colors?

Before creating an ad, it is important to understand the logical of the modern consumer. Learn how people think and make decisions. A little information can take you a long way and maybe even create a large fan-base for you and your company.


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What You Need to Know About Billboard Design

Billboards have a very small pocket of time to create an impact. As people go about their day, they often forget billboards or not look at them altogether. What makes certain billboards stand out? How do they manage to get attention in such a fast-paced world? The answer is DESIGN. This is one of the most important aspects of billboard advertising. Your design is how you represent you or your company. More importantly, a great design can engage people and make your billboard stand out from all the others.

So, how do you design a billboard?

Here are some tips that will help you get the best, and most effective, design possible!


1. Use Less Words.

Yes, you want to get your message across and want people to know what you’re all about. However, people simply do not have time to read a full paragraph on your billboard. Think of an effective way of describing your company, brand, or event in around 5 words or less. Studies have shown that the “5 words or less” rule has proven most effective in consumer engagement.

2. Choose the Right Font.

Now that you have your phrase picked out, the next step is choosing a font that will allow people to see your words from a distance. The text should be large and make sure that the colors stand out from the rest of the billboard.

3. Great Photos are a Must.

They say a picture is worth a thousand words. Since you don’t want to be putting a thousand words on your billboard, then you HAVE to display some eye-catching photography. This can be more important than having words, especially for products. Some of the most successful billboards get their message across with only a photo.

4. Have a Clear Theme.

Even if the theme of your billboard is simply your business or product, make sure that it represents it in a way that is clear and understandable to people looking. As I’ve stated earlier, people often only take a glance at billboards. Make sure that they get it the second they look at your billboard.

5. Be Creative

This one may seem simple, but if you want people to remember your company or product, then you will need to think out of the box and come up with a great, creative design.


Let us help you get the best designs! Get a quote from us today!


How Billboards Impacted the Music Industry




There was once a time when the entertainment industry and billboard advertising didn’t exactly gel together the way that they do now. Sure, billboards have long been used to showcase products and advertise for many businesses, but how did music become a part of the advertising craze?

The first advertising idea came from Jac Holtzman, founder of Elektra Records, in 1967. He was trying to get the word out about a great new band that he had recently signed, The Doors. Driving through L.A. every day, he began to notice the drastic number of billboards advertising everything except music, or any form of entertainment, for that matter. He took a chance and plastered The Doors debut album onto one single billboard in L.A.

This album became known as one of the best selling debut records of all time. With the help of the single billboard, it was pushed into legendary status.

Very soon after, billboard marketing became a necessity for music, art, and film. Even today, it shows a lasting impact and helps to develop an audience of listeners, or viewers, which would not have heard about it prior to seeing the billboard.

This is just a small instance of the various artists that have prospered from utilizing billboard marketing. With these successes in mind, what can advertising do for you? This example has shown that, no matter what form, billboards can help to benefit anyone.


Visit us to get a quote and make a lasting impact on your brand or project!


Can You Measure Billboard Effectiveness?




billboardsAs many will tell you, billboard advertising is a very effective way of getting your message across to a wide audience. However, how can you know the engagement that your billboard is getting? While this number can’t be as precise as social media engagement or advertising that allows for real time stats, you will be surprised to find that billboards can be effectively measured with accuracy.


The first, and most obvious, step in measuring your billboard success is by observing the traffic in the area. This method is great for both planning and maintaining billboards. A high traffic area will allow your billboard to be viewed by a large audience. While some may simply glance at it and pass by, a percentage will also pay attention and become engaged customers.

Understanding the demographic of your specific area is another important step in measuring success. It is important to know what type of people are typically found in the area of your billboard. Will your product interest them? Get to know the lifestyles that can be found in certain areas so that you can be assured that the right people will see your billboard.

Use your billboard along with social media to provide a basic measurement. Add a spot on your billboard encouraging customers to like your social pages. Chances are, those that are fully engaged in your ad, will feel compelled to do so. This will give you a look at what types of people are viewing your billboard and how many are receiving the ads.


It is important to remember that billboard advertising is focused on long-term success. The most successful billboards generate a presence within their area. People may drive by it, but over time they will start to remember your business or products and potentially become new customers.


Let us help you take the first step towards billboard success! Get a quote from us!



Best Ways to Boost ROI of Billboards

An effective outdoor ad campaign can yield some very profitable results for businesses both small and large. If you’re a bit skeptical of the idea of outdoor advertising and think that most people drive by billboards without giving a second glance, then you should probably consider all of the successful brands that utilize them. A large brand like Starbucks or McDonald’s isn’t going to waste their money on something that doesn’t work. It’s just that simple. Here are some strategic ways that will make your billboard pay for itself in no time….


1. Get Creative

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As I was driving down the highway in the Dallas area, I noticed this billboard by Chick-Fil-A. It’s a pretty simple billboard with a standard message. However, the way that the words were spelled forced me to look at it a little longer to figure out what the message was saying. This was a very effective technique by the company. By being creative, it held my attention and made me interact with the billboard rather than just driving past it. That’s the key, a little creativity and interaction can take a billboard a long way and bring more attention to your business.

2. Use Social Media







As many people have come to realize, Social Media is really popular. The importance of it for a business must be taken seriously. It is an advertising tool all on its own. However, the integration of traditional outdoor advertising and social media could make for some very profitable results for a business. It could be as simple as adding your Facebook or Twitter on the billboard or, if you have a particular memorable billboard (because I hope you followed step 1), then you could encourage customers to post photos of themselves next to it on your page. This effectively increases interaction, while also spreading the word about your business through Social Media.


3. Choose Interesting Spots                                     







I’ve touched on the topic of Ambient Advertising in a previous article. Basically, it allows the company to get creative, not only with the design, but the placement and the way that the viewer will interact with the ad. Ideas like this actually place the ad closer to the potential customer and catches their attention in many different ways. Now, a company doesn’t have to go as extreme as some of the other ambient advertisers, but it just shows that a little bit of consideration and thinking out of the box and take an ad a long way.


4. Test Your Billboard







Take your billboard for a test drive! Show your design to those who are interested in your brand. Ask them if they understand the message after looking at it only 5-10 seconds. Do they understand the concept? Would it grab their attention? Is the font and other things easily readable from a distance? These are things to consider when looking for a profitable billboard and incorporating the help of others can definitely boost your ROI.

Getting the Right Banner for your Business or Project

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High Resolution backdrop created by


Everything from grand openings to high-quality photography exhibits require a way of getting their message or art across to as many people as possible. The best and most effective way of relaying information to the public in a traditional way would most definitely be by the use of vinyl banners.


50'X14' Grocery Store Banner

When it comes to grand openings, a large, high-quality designed banner can go a long way for a business. The low cost of these vinyl banners and signs make it ideal for companies who are in need of a temporary way to draw in potential customers.



When you have an upcoming event or seasonal festival, it is important to get the word out to potential visitors. One of the best ways to capture an audience for your event is setting up a well-designed banner that will definitely grab their attention like this one pictured.

PlaymillCurtain2013During a performance, concert, or other type of exhibit, it is important that your artwork is represented in the highest possible quality. When you require an enlarged version of your photography or art, a vinyl backdrop is the best way to get the results that you need without any loss of quality.

Billboards Etc has a large selection of banner and backdrop options that will suit any opening, event, or exhibit that you require. Let us help you get the quality that you need to get the word out about your next event.

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Best Examples of Ambient Advertising

Ambient advertising is a simple and innovative way to get a message across to people. It is essentially an updated method to a traditional advertisement. This method utilizes surroundings to make people look twice, effectively gaining a much bigger impact while, usually, cutting back on costs because of less materials used. Ambient advertising lets the surrounding environment become part of the ad.

1.  Hot Wheels

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Hot Wheels utilizes this nostalgic ad as a way to grab the attention of children and parents alike. Its clever, fun, and stays with the original theme of the Hot Wheels brand.

2. Doom Fogger


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The popular bug-killing product spares no expense when it comes to the design and complexity of this outdoor ad. The genius point of this ad is the fact that it intrigues customers to take a look at the tiny “Roachville.” This ad uses both the environment and a fair bit of creativity to effectively gain engagement from potential customers.


3. Bigelow Tea


This tea company really brings their product to life in this simple, yet effective, advertisement.


4. Baltica Beer


Baltica Beer encourages subway riders to grab a beer in this clever ad. With the high amount of people riding the subway on a daily basis, this simply design found the perfect way to gain massive amounts of exposure.

5. Frontline



Frontline utilizes the people in this creative ad for anti-flea and tick medicine.

The Best Ads from your Favorite TV Shows

In anticipation for the upcoming seasons of our favorite shows, nothing prepares us for the binge watching more than seeing the massive, high-quality prints of the characters in full glory. With season premieres coming right around the corner, here are the best ads that we have seen so far:

1. The Walking Dead.






Fans of AMC’s The Walking Dead were pleased to see these ads popping up in major cities in preparation for the premiere of the 6th season of the series. Taking a visual step away from the other season’s ads, for season 6 the designers added a minimalist touch to the post-apocalyptic narrative. Either way, it definitely gets us ready to see what is in store for the new season!


2. The Flash

The Flash season 2 billboard







Many were wondering if the recent super-hero series The Flash would get a 2nd season; Here’s their sign. Colorful ads have been seen and fans are now ready to enjoy the new season and hopefully many more of the DC Comics production.


3. American Horror Story: Hotel









Just in time for Halloween, horror-series American Horror Story: Hotel dazzled, and frightened, with their brilliant displays in preparation for the new season. Much like the show itself, these billboards showcase the creativity and high-quality art that fans of the series know and love. If these ads are any indication, this series will be another shocker.


4. Moonbeam City








Comedy Central celebrated the series premiere of the 80′s, Vice City-esque Moonbeam City with this stylized, colorful ad. Those interested in the series definitely won’t be able to miss the neon writing and high-quality animation. Also, of course, this billboard can be found all over the Sunset Strip.



5. The Voice








On a lighter note, the much anticipated new season of the hit family show The Voice advertised with beautiful expressionist-styled artwork. The high-quality color really makes this ad pop and will certainly bring attention to those ready for the new season.


Whether you’re a fan of the dark ads of horror-themed shows such as The Walking Dead and American Horror Story: Hotel, or the family friendly vibe of The Voice, the creators of these ads did an excellent job of designing billboards that grab attention and keep the new seasons looking fresh.